Open Publish 2003 - June 23-25 - Sheraton Society Hill Hotel - Philadelphia, PA

 

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Wednesday, June 25

9:00am

XML and PDF in Publishing Workflows
Presenter: Charles Myers, Technology Strategist, ePaper Solutions Group, Adobe Systems, Inc., United States
This session will discuss how the combination of XML and PDF enables automated server-based publishing as well as creative desktop publishing workflows.

9:30am

How XML Round Tripping Can Speed Time to Market and Generate Additional Revenue
Presenter: Lynda Brooks, Vice President, Sales and Marketing, Thomas Technology Solutions, Inc., United States
We examine the challenges associated with implementing an XML round trip process by presenting a case study of a leading publisher who implemented this process and dramatically improved time to market and generated additional revenue.

10:00am

Dynamic Workflow Processes Simplify Editorial System Development
Presenter: Dale Waldt, Director, aXtive Minds, Inc., United States
Content management processes can be too rigid, costly, & time consuming for many groups creating content for print & the Web. Collaborative workgroup systems may allow content to be created and delivered faster & cheaper, while maintaining quality.

10:30 / BREAK

11:00am

How We Made it Work
Presenter: Tracey A. Ryan, Business Analyst, CQ Press, United States and Lisa Richards, VP, Business Development, Retrieval Systems Corp., United States
CQ Press worked with RSC to completely overhaul their directory editorial system. This talk will focus on how we chose our vendor through some unconventional practices, how we worked together to accomplish our goals, and an overview of the final solution, now successfully in production. and an overview of the final solution, now successfully in production.

11:30am

ASTM International Digital Path
Presenter: Robert H. Dreyfuss, Assistant Vice President, Publishing Services, ASTM International, United States
ASTM International is a not-for-profit organization, which provides a forum for the development and publication of voluntary consensus standards and related technical information for materials, products, systems, and services. To aid its publication of 11,000+ standards, ASTM has embarked on a long-term project (begun in 1995) to create a digital path from idea creation to standards publication and distribution. Bob Dreyfuss will discuss the publication side of this equation and how ASTM is leveraging its substantial investment in SGML, PDF, and Content Management technologies to deliver a greater variety of products with increased speed and accuracy.

12:00pm

DOI: Enabling the Market for Digital Content
Presenter: Mary Laplante, Partner, Senior Analyst, Associate Editor, Fastwater Inc., United States
As bar codes for digital content, Digital Object Identifiers enable publishers to identify and inventory their content and to track the movement of that content through various transactions. The real value of DOIs, however, lies in marketing and selling digital content, rather than in warehouse types of applications. In this session, you'll learn how publishers are using DOIs to change the nature of commerce in digital content markets.

12:30pm / LUNCHEON

1:30pm / JOINT OPEN PUBLISH & DSF CLOSING PLENARY

Industry Roundtable
Moderator: Mark Walter, Seybold Publications, United States
Panelists: TBA
A panel of track chairs brings it all home. After summarizing the findings and take-aways of both conferences, they'll lead an audience discussion that focuses on identifying action items, obstacles to tackle, and the agenda for moving publishing and printing forward in the coming year.

3:00pm / CONFERENCE SESSIONS END

 

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